Pricing & Margins

A percentage of retail sounds simple until you add freight, fees, and damaged units. Here’s a step-by-step way to figure out your real landed…

How to calculate wholesale price: the markup, margin, and retail-back formulas, a full worked example, hidden costs to include, and a break-even check.

Keystone pricing explained with real math: when doubling your wholesale cost works, when it doesn’t, and better options to use.

Markup is based on cost, margin on price. Here’s the difference, the formulas, and a markup vs. margin conversion chart you can use today.

Landed cost is what a product really costs once it reaches your door. Here’s the formula, the fees to include, and a full worked…

What counts as a good profit margin for retail products, how gross and net margin differ, and how to set prices that actually leave…

Tiered wholesale pricing lowers your unit cost in steps as you buy more. Here’s how tiers work and how to tell if the next…

A MAP policy sets the lowest price you can advertise. Here’s what these policies cover, how brands enforce them, and how to price under…