The Handbook
All guides
Practical, plain-English answers about finding suppliers, pricing products, and buying and selling wholesale. Pick a topic or scroll the full library.
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Closeout vs. Liquidation vs. Overstock: What’s the Difference?
Closeout, liquidation, overstock, shelf pulls, customer returns, as-is: the terms get used loosely, but each one tells you something different about what’s in the…
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How to Read a Liquidation Manifest (and Spot the Red Flags)
A manifest is the closest thing you get to seeing inside a pallet before you buy it. Here’s how to read one column by…
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How Much Should You Pay for a Liquidation Pallet? A Worked Example
A percentage of retail sounds simple until you add freight, fees, and damaged units. Here’s a step-by-step way to figure out your real landed…
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How to Verify a Wholesale Supplier Is Legit: A 12-Point Checklist
Fake wholesale suppliers are common, especially for liquidation pallets and hot products. Use this 12-point checklist to check out a supplier before you send…
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How to Sell Closeouts to Off-Price Retailers (TJX, Ross, Burlington, Ollie’s)
Off-price chains buy billions of dollars of closeouts and excess inventory every year. Here’s what their buyers look for, how to price an offer,…
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How Does Wholesale Work? A Plain-English Guide for New Buyers
How wholesale works, start to finish: who’s in the supply chain, how prices are set, what you need to buy, and the steps of…
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How to Find Wholesale Suppliers: 9 Places That Actually Work
Here’s how to find wholesale suppliers in 9 places that actually work, what each is best for, and how to vet a supplier before…
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How to Calculate Wholesale Price: Formula and Examples
How to calculate wholesale price: the markup, margin, and retail-back formulas, a full worked example, hidden costs to include, and a break-even check.
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How to Buy Clothing Wholesale for Your Boutique
Buying clothing wholesale for a boutique comes down to budget, size runs, timing, and the right suppliers. Here’s a step-by-step plan with the math…
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15 Wholesale Supplier Red Flags to Watch For
Fifteen wholesale supplier red flags to watch for, from too-good prices and wire-only payments to missing samples, with what to do instead.
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Incoterms for Small Importers: EXW, FOB, CIF, and DDP Explained
Incoterms explained for small business importers: what EXW, FCA, FOB, CIF, and DDP mean, who pays for what, where risk shifts, and how to…
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How to Sell Your Products Wholesale to Stores
A step-by-step guide to selling your products wholesale to stores, from pricing and line sheets to finding stores, pitching buyers, and reorders.
Wholesale Handbook 