The Handbook
All guides
Practical, plain-English answers about finding suppliers, pricing products, and buying and selling wholesale. Pick a topic or scroll the full library.
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Wholesale Price vs. Retail Price: How Each One Is Set
Wholesale price vs retail price: what each means, who sets them, how they’re calculated, how they fit together, and the pricing rules to know.
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How to Email a Wholesale Supplier (With Copy-and-Paste Templates)
A short, specific email gets faster replies from suppliers. Here’s what to include, what to skip, and four templates you can copy for your…
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Keystone Pricing Explained: When Doubling Your Cost Works (and When It Doesn’t)
Keystone pricing explained with real math: when doubling your wholesale cost works, when it doesn’t, and better options to use.
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How to Buy Jewelry Wholesale: Materials, Markups, and What to Check
How to buy jewelry wholesale: what gold-filled, vermeil, and plated really mean, how to price for profit, and the safety and labeling rules to…
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How to Order Product Samples From a Supplier
Samples protect you from bad bulk orders. Here’s how to request them, what they cost, how to pay safely, and how to test what…
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LTL Freight Explained: How to Ship Pallets Without Overpaying
LTL freight explained: how less-than-truckload shipping works, how freight class and density set your rate, common fees, and how to avoid overpaying.
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How to Create a Wholesale Price List (Template Included)
A wholesale price list tells store buyers what you sell, what it costs, and how to order. Here’s what to include, how to set…
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What Is a Minimum Order Quantity (MOQ)? And How to Negotiate One
What a minimum order quantity (MOQ) is, why suppliers set one, how to tell if it fits your shop, and how to negotiate a…
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How to Shop a Wholesale Trade Show Like a Pro
How to shop a wholesale trade show: register, set a buying budget, plan your route, write smart orders, and follow up so the show…
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Markup vs. Margin: The Difference, With a Conversion Chart
Markup is based on cost, margin on price. Here’s the difference, the formulas, and a markup vs. margin conversion chart you can use today.
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How to Buy Candles Wholesale: Wax, Labels, and Safety Basics
How to buy candles wholesale: compare wax types, burn-test samples, check the lead wick rule and labels, ship safely, and price for profit.
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What to Include in a Wholesale Purchase Order (Checklist)
A clear purchase order prevents wrong items, surprise fees, and late shipments. Here’s exactly what to put on a wholesale PO, with a checklist…
Wholesale Handbook 